Sweet&Sassy - food truck logo design

Initial versions:

Canadian vegan waffle and crêpes

The logo needs to reflect the name – in this case, it needed to be sweet and sassy. The client also wanted it to be shiny/glossy/sparkly, and a bit wild. So the mouth was a good start, pretty expressive part of our face – and it’s our organ for tasting.

I used waffle textures in 3 of the initial designs, the client picked the sugary-sparkly second one though. I put in a cherry, and some cheekiness with it’s stem. 

Client

Sweet&Sassy

Objective

Logo design

Date

2018